API Smoothing & Keratin Shampoo is a nourishing hair cleanser specially formulated to gently remove dirt, excess oil, and impurities while helping to smooth frizzy, dry, and unmanageable hair. Enriched with Hydrolyzed Keratin and hair-conditioning ingredients, it helps strengthen the hair fiber, improve softness, reduce breakage, and restore natural shine. Its moisturizing formula leaves hair silky, smooth, manageable, and healthy-looking after every wash, making it suitable for daily use on chemically treated, damaged, or naturally dry hair.